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Ofcom is the UK’s communications regulator. Their role is to ensure people get the best from their communications services, are protected from scams and to ensure that competition thrives. In order to achieve these objectives Ofcom needs to understand all relevant areas, their impact on consumers and the UK economy and where regulation may need to be considered.

A fascinating emerging area is User Generated Content (UGC) and Ofcom’s Director of Internet Policy has recently appointed Turner Hopkins to help them develop a thought leadership position. In particular, we will help them to understand the importance of UGC to UK society and its economic impact, both now and 10 years hence.

We’ll be looking at user generated content through the lens of consumers, business and government. We’ll also be considering issues around: civil society, business models, technology, creativity and innovation. Our methodology includes desk research as well as interviews with people from the UGC community, commentators, researchers, business and other stakeholders.

We’ll be blogging and tweeting about the project as we go along, naturally. But, given the subject, it would be ironic not to invite contributions and suggestions from our readers, so if you would like to take part, please let us know.

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