We don’t just think and opine about UGC around here; we have also, as Nasseem Taleb puts it in Antifragile, got some skin in the game – and on quite a few fronts. One of them is my own musical solo project Boom Logistics. Over the next week or two I’ll be mapping out all the activity that I’ve had to be involved in in the digital space to make this happen, as I think it’ll prove an interesting case study, and one drawing on personal experience. But in the meantime, there’s something for you to listen to should you want to!

 

Simon

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