A syndicate of Angel Academe members have recently joining existing investors (including 360 Capital, William Reeve founder of Lovefilm and Alex Saint and Troy Collins founders of Secret Escapes) in a significant founding round in Whatsinmyhandbag.com (WIMH).
This latest investment will boost WIMH’s mission to disrupt and dominate the tech beauty market which is considerably behind that of fashion with only 1 on 5 people making a beauty purchase online. WIMH is already supporting leading beauty brands and last month worked in partnership with Net-A-Porter beauty to celebrate its first anniversary. Not only is WIMH committed to becoming the largest online beauty community by engaging and growing its 100,000+ members, but it also continues to develop new and innovative ways for members to try and buy new beauty products online.
With an all male board and all male investors, CEO Emma Flannery turned to Angel Academe (AA) for help in…
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