Angel Academe

Mush founders Sarah Hesz and Katie Massie-Taylor (participants on this year’s Entrepreneur Academe) tell us about the 5 key things they learnt when launching their app.

Screenshot 2016-05-05 13.53.43Mush is a new free app that seeks to connect local mums who have kids the same age. The app (finally) went live on the app store and google play at the end of April.

  1. Learn to be patient

Refreshing the App Store status became a frustrating exercise. When everything about your product and your launch is planned and executed according to your plans, the helplessness of not knowing when you might have an app approved is hard to stomach.

Apple is a law unto itself and notorious for running a doors-closed review process, lasting from a few days to a few weeks (with no apparent pattern). Google is a hell of a lot easier… so that’s something to be grateful for.

  1. Get over it, you’ll…

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