I was delighted to be asked, earlier this week, to deliver a presentation on behalf of the Association of Cultural Enterprises. ACE was hosting a day at the Jewish Museum in Camden looking at a variety of issues around digital marketing and campaigns – specifically in the commercial areas of the arts and heritage sector.
I kicked off the morning with a talk about creating a practical digital strategy. For anyone who was there, here’s the slide deck.
I was followed by three fascinating presentations – and rather more visually engaging ones than mine! – all looking at specific campaigns, warts and all. Hattie Clarke, Marketing Coordinator, National Portrait Gallery looked at how the gallery launched a product range around the Vogue 100 show. Under the banner “Relationships not Transactions” Hannah Talbot, Head of Marketing, Communications and PR at the Jewish Museum aimed discussed two campaigns aimed at driving user engagement, including an especially successful one that explored stories around LGBTQ and faith. Finally, Clare Kelly, Ecommerce Manager at the Tate gave a a detailed overview of her work with some especially fascinating insights (for me) around paid search, retargeting and comparison shopping. The afternoon closed with a lively workshop unpacking some of the morning’s themes
Thanks again to ACE inviting me down – a real treat.